Anthropic Brand Guidelines Skill

npx degit anthropics/skills/skills/brand-guidelines ~/.claude/skills/brand-guidelines

brand-guidelines is the post-processor that takes any artifact and gives it Anthropic’s house identity. Useful when you’re building something for or with Anthropic and want it to feel native.

The palette

Role	Color	Hex
Dark	Primary text & dark bg	#141413
Light	Light bg & inverse text	#faf9f5
Mid Gray	Secondary	#b0aea5
Light Gray	Subtle bg	#e8e6dc
Orange (accent)	Primary accent	#d97757
Blue (accent)	Secondary accent	#6a9bcc
Green (accent)	Tertiary accent	#788c5d

The type system

• Headings (24pt+): Poppins (Arial fallback)
• Body: Lora (Georgia fallback)

What it does for you

• Auto-applies the right font based on text size
• Cycles non-text shapes through orange / blue / green so accents stay varied
• Smart contrast: chooses light or dark text based on background
• Preserves hierarchy when post-processing existing artifacts

Composes with

• pptx — apply Anthropic styling to a generated deck
• web-artifacts-builder — Anthropic-flavored HTML artifacts
• pdf — branded report exports

Notes from curation

If you don’t work for Anthropic, this is still useful as a reference for how to encode a brand into a skill. The mechanics — font-size-aware font swapping, accent rotation, contrast logic — generalize.

Apply Anthropic brand styling to my product overview deck.
Use Poppins for headings, Lora for body, cycle the orange/blue/green
accents through the section dividers.